How to Optimize the Latest Website SEO

 3 Facts About SEO

From the data above, we can see that people who search for something (product) on Google, as much as 2.8% click on ads, while 62.2% click on SERPs ( Search Engine Result Pages ), and the remaining 35% do not click on anything. 

That means, most people have more confidence in SERP results than in ads. The CTR ( Click-through rate ) that you will get when successful on page 1 will be much greater than placing an ad #Fact 1

We still take data from Bukalapak, and there we can see that the organic channel has a trend that is NOT AFFECTED BY OTHER CHANELS. #Fact 2

This is the second advantage of SEO, apart from high CTR, this channel is also not affected by other channels, either direct channel or paid channel. SEO is an independent channel, when you spend ads, the traffic from organic seo optimalizace will not go down, and when you stop using ads the traffic will also continue to run.

And finally, SEO is free. Google does not charge a cent for the #Fact 3 search results

The conclusion is, SEO is one of the potential channels to increase brand visibility, without having to be burdened with advertising costs. But what we have to understand is, this strategy requires a lot of time and must be carried out continuously.

How to Optimize the Latest Website SEO

Remember the keywords above, everything is not a project, this is a job that must go on. So when you intend to make SEO as one of the main channels, the optimization process must be carried out continuously. Optimization should not stop when you are already at the top.

What happens if the process stops?

From the experience we have passed, websites that are already on page 1 and left alone will disappear by themselves, replaced by other websites that are maintained.

The SEO optimization stereotype in Indonesia itself is not the case, on average when the website is on page one it will be left and will be re-optimized when the SERP position drops. We can use things like this to optimize websites where the SERP position cannot be shifted by other websites.

Pretty interesting, right? Then how do you do it?

In fact, we have conveyed this method in our SEO services , where there are seven important things that you must pay attention to when doing SEO optimization, namely:

• User Experience (UX)
• Content
• Link
• Query Satifaction
• keywords
• domain Authority
• Technical and Crawl

The 7 points above must be considered carefully, everyone . Each of them cannot stand alone , everything must go hand in hand and complement each other. Here we will explain in more detail everything. Let's see the discussion until it's finished.

1. User Experience

When you want to maximize organic traffic, the first important question to answer is “ how is the user experience (UX) of the website? "

Simply put, User Experience is the experience of visitors when visiting your website, can they understand every element? are they able to explore the entire navigation? are they comfortable with how they look? Will they be able to go through every required stage? etc.

Before discussing further about SEO, you have to make sure that all the pages on the website can be run easily, quickly, and without any obstacles, either on a mobile device or smartphone. especially considering the current trend towards mobile devices, it is not enough to just be attractive to the desktop.

There are several tips that you can do to maximize the UX of your website, namely:

• Content that is structured, creative and not boring.
• User interface design .
• Interactive visual design.
• SEO friendly structure.

Apart from content, the theme is one of the things that really determines how the user experience scores and also how the crawler robot can properly read any existing content.

2. Content

Is the content that must be the next concern. I think this is the part that you have read a lot, which is presenting quality content. Yes, almost all SEO experts everywhere always suggest this.

But what does quality content look like? Only three words are used as references, namely " useful, relevant, and shareable " .

Useful where the content you create must be useful for visitors. So it is not just creating unique content for crawler robots, but also useful for readers .

Relevant means that the content or material that you are discussing is relevant to what the reader wants. This has a lot to do with search intents.

Shareable, namely articles that you create can or are able to lure visitors to share with others. This is closely related to these two elements and also the style of the author's language .

Tips for creating content like this are:

• Learn good writing techniques and apply writing techniques that can make the reader feel like part of it.
• Always do your research before writing to find good material.
• A powerful title, so it's not just a click verse.

3. Internal Link Structure & Backlink

For the third SEO optimization method is link structure and backlink . Two things that really determine how search engines and visitors can understand and explore every page on our website.

First, we will discuss the internal link structure, namely the links that link one page to another via an anchor or url. Our pages or content must include links to other pages that are relevant or needed by readers.

As an example of this case, we can see how wikipedia does the maximum internal linking.

As for backlinks, make sure your website gets good backlinks , namely from authority websites. What must be a reference in assessing the authority of a site is Traffic, Niche, DA / PA.

Don't stick to the number of backlinks, if you can maximize these seven points later, just a few backlinks will make your website at the top, but it must be routine. Some of the tips are:

• Use a variety of anchors, branded backlinks or naked url must have the largest percentage. Why is that, read our article some time ago at this link divedigital.id/membangun-backlink-berkuality
• Always remove dead links on your website. For this you can use tools like brokenlinkcheck.com
• Make sure your website gets backlinks continuously, so you don't have to be direct, but routine.
• Backlinks must be random, try not to have a uniform pattern or pattern.

4. Query Satisfaction

Query Satisfaction is responding immediately to something important, which if left unchecked can crash the user experience, for example, such as a page with a high bounce rate. This is actually still related to high quality content and UX.

The average material that is useful, relevant , and shareable has a low bounce rate , but sometimes the display is not really good, or internal links that are not good enough can make the bounce rate even higher.

See, how visitors interact on your website, if the bounce rate is still high, do something that can reduce it. This is all the more important if the page is a landing page. Some tips for making the most of this are:

• Creative copywriter.
• UX
• Internal link.
• Content grouping if on a blog.
• Or recommend other relevant products.

5. Keywords

So far, what have you seen keywords as? Is it only limited to words that are typed by the user when looking for something so that you can freely enter any discussion into the keywords that you have got?

If your understanding is limited to this, you should first familiarize yourself with the search intent so that every content you create is not in vain. Read our article about search intents that we recommended above.

Simply put, search intent is understanding or predicting what visitors want when searching for those keywords. Use that intention or desire as a basis for creating content. Again, this is still related to the high content, namely the relevant discussion.